Technical SEO Definition – Learn Technical SEO Best Practices
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| technical seo definition |
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If you're looking to up your online presence, technical SEO could be a great way to improve your traffic. Technical SEO encompasses techniques that help you optimize your website for the search engines. It can help improve your click-through rate (CTR), make your content more visible, and boost your rankings.
It's important to have a clear understanding of what technical SEO is in order to get the most from it. Here in this guide you will know technical SEO definition and explore technical SEO best practices with real examples.
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Table of Contents:
1- What is technical SEO?
2- How does technical SEO work?
3- Why Is Technical SEO Important?
4- How do search engines affect your technical SEO?
5- Technical SEO best practices
6- Conclusion
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You might also be interested in: On-Page SEO Best Practices - The Complete Guide
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1- What is technical SEO?
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| what is technical seo? |
Technical SEO is the practice of optimizing a website for Google’s search engine with the goal of improving the visibility and ranking of the site. The main focus of technical SEO is on improving the site’s architecture and structure so that Google can easily crawl and index the site’s content.
Technical SEO can be a complex and time-consuming process, but it is essential for any website that wants to rank high in the search engines. By improving the indexability and visibility of your website, you can increase your chances of getting more organic traffic and generating more leads and sales.
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2- How does technical SEO work?
Technical SEO is the practice of optimizing a website for Google’s search algorithm. It’s a subset of SEO that focuses on the behind-the-scenes technical aspects of a website that Google looks at when it’s determining where to rank a page in the search results.
Some common technical SEO optimizations include:
Making sure your website’s pages are indexable by Google
Improving your website’s crawlability
Optimizing your website’s structure for keyword targeting
Making sure your website’s pages load quickly
Ensuring your website is mobile-friendly
While technical SEO is just one part of the larger SEO puzzle, it’s an important one. By making sure your website is technically sound, you’re giving it the best possible chance of ranking in the search results.
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3- Why Is Technical SEO Important?
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| why is technical seo important? |
Technical SEO is important for a number of reasons. First, it helps search engines understand your website. This is important because if they can’t understand your content, they can’t index it properly and it won’t show up in search results.
Second, technical SEO helps ensure that your website is accessible to both users and search engines. This is important because if your website is not accessible, it will not rank as well in search results.
Third, technical SEO can help improve your website’s speed. If your website is slow, users will be less likely to stay on your website and may even go to a competitor’s website.
Fourth, technical SEO can help improve your website’s security. If your website is not secure, it could be hacked and sensitive information could be stolen and your business would lose much credibility and trustworthiness because it can't protect its users' private data.
Finally, technical SEO can help improve your website’s usability. This is crucial because if your site has a bad user experience on mobiles and other devices, it may frustrate your visitors and lose potential traffic to other sites that have a better user experience.
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4- How do search engines affect your technical SEO?
Search engines are constantly changing and evolving, which means that your technical SEO strategy needs to be constantly changing and evolving as well. Here are a few ways that search engines can affect your technical SEO:
1. Crawling and indexing: Search engines use bots, or web crawlers, to discover and index new and updated content on the web. This includes your website's pages, posts, images, videos, etc. If your website's content is not being crawled and indexed, it won't appear in search results.
2. Rankings: Once your content is crawled and indexed, search engines use a variety of factors to determine where it should rank in search results. These factors include things like the quality of your content, the relevance of your keywords, and the overall user experience of your website.
3. Traffic: Ultimately, the goal of SEO is to drive more traffic to your website. Search engines are a major source of website traffic. The higher your website ranks in search results the more traffic it will get.
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5- Technical SEO best practices
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| technical seo best practices |
Chapter 1: Make sure your site is indexable
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| make your site indexable |
1- Improve crawlability
"Crawlability" is a term often used in the SEO industry that refers to a website's ability to be crawled and indexed by search engine bots. A website that is not crawlable cannot be indexed, and therefore cannot rank in search engine results pages.
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How to improve crawlability?
One way to improve crawlability is to make sure your website is well-structured and easy to navigate. A site that is well-organized with clear and concise links will be much easier for search engine crawlers to index. Another way to improve crawlability is to create a sitemap. Sitemaps are like a roadmap for crawlers, providing them with a clear and easy path to follow as they index your website. Finally, you can also improve crawlability by removing any barriers that might prevent search engine crawlers from accessing your site. This includes things like robots.txt files and noindex tags.
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Robot.txt:
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You want to make sure that search engines can index your site properly. One way to help them do that is by using a robots.txt file.
A robots.txt file is a text file that contains instructions for search engine bots. It tells them which pages on your site they can index, and which they should ignore.
Creating a robots.txt file is a pretty simple process. You just need to create a text file and then upload it to your website's root directory.
Once you've done that, you can start adding rules to your robots.txt file. Here are a few examples:
User-agent: *
Disallow: /
This rule tells all search engine bots to ignore your entire website.
User-agent: Googlebot
Allow: /
This rule allows the Googlebot to index your entire website.
How to generate the correct robot.txt file for your website?
Go to: SEOptimer , generate your file and upload it in your site's code.
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Noindex tag in robots txt:
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Noindex is an instruction that can be added to a robots.txt file to tell search engine crawlers not to index a certain page or section of a website.
This tag is useful if there is a page on your website that you do not want to appear in search results, such as a login page, a page with sensitive information, or a page with duplicate content.
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2- Optimize your website’s structure and hierarchy
When it comes to optimizing your website's structure and hierarchy, there are a few key things to keep in mind. First and foremost, your website's navigation should be easy to use and understand. All of your website's content should be easily accessible from the navigation bar, and it should be clear where each page is located within the overall hierarchy.
In addition, each page on your website should have a unique title and meta description. These elements are important for both search engine optimization (SEO) and user experience. Make sure that your titles and descriptions are keyword-rich and accurately reflect the content on the page.
Finally, your website's structure and hierarchy should be designed with the user in mind. Think about how users will interact with your website and design accordingly. If you keep these things in mind, you'll be well on your way to optimizing your website's structure and hierarchy.
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Example
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Use a flat website structure because it facilitates for search engines bots to index all of your pages. You need to make your pages easy to access (near the home page) and use internal linking to link between them. Optimizing your site structure will give your SEO and traffic a strong boost.
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3- Utilize internal linking
One of the most important technical SEO factors when it comes to on-page optimization is internal linking. By properly linking to other pages on your website, you can help search engines understand the structure and hierarchy of your site, which can ultimately lead to better crawlability and indexation.
There are a few key things to keep in mind when it comes to internal linking:
1. Make sure your links are relevant and keyword relevant.
2. Use anchor text that is descriptive and keyword rich.
3. Avoid using too many links on a single page.
4. Use a mix of dofollow and nofollow links.
5. Monitor your link juice flow using Google Search Console.
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Example:
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| internal linking example |
Look at my website, I have incorporated lots of internal links. You have to link between the pages on your website. Internal linking helps your pages get crawled and indexed easily without the need to submit a sitemap.
More info on how to add internal links properly with descriptive keywords and anchor text and when to make them dofollow or nofollow follow our On-page SEO best practices.
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4- Check for duplicate content
One of the most important aspects of technical SEO is making sure that your website doesn't have any duplicate content. Duplicate content can negatively impact your website in a number of ways, including making it harder for search engines to index your pages and driving down your search engine rankings.
There are a number of ways to check for duplicate content on your website. One way is to use a tool like Copyscape, which will check your website for duplicate content and give you a report of any instances where it finds any duplicate content.
Another way to check for duplicate content is to simply do a search on Google for some of your website's content. If you see other websites that are ranking for the same content, it's likely that you have some duplicate content on your site.
If you do find duplicate content on your website, there are a few things you can do, but the best option is to simply delete and rewrite it so that it is unique and original.
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Example:
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| check for duplicate content |
Search for your content and put it between the quotes " "
See if you ranked first, this means that Google thinks that you are the author and your content is original.
If you ranked lower, this means that you have to rewrite your content because search engines don't think that you are the original author.
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5- Add canonical links
If you haven't heard of canonical links, they're a way to tell search engines that a certain piece of content is the "master" copy, and that any other versions of that content are just duplicates.
Canonical links are important for two reasons:
They help search engines understand which content is the original, and which is a duplicate. This is important for two reasons:
a. It helps search engines index your content correctly.
b. It helps search engines determine which version of a piece of content to show in their search results.
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How to add canonical links?
Watch this video:
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Chapter 2: Enhance user experience
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| enhance user experience |
1- Increase website speed
One of the most important aspects of technical SEO is website speed. A fast website is essential for a good user experience and also helps improve your SEO.
There are a few things you can do to improve your website speed:
1. Use a content delivery network (CDN).
2. Compress your images.
3. Minimize your code.
4. Use a caching plugin.
5. Use a faster web host.
6. Reduce your redirects.
7. Enable compression.
8. Minimize your HTTP requests.
9. Use a faster DNS provider.
10. Implement AMP for your mobile website.
If you follow these tips, you should see a significant improvement in your website speed. This will help improve your user experience and also help you rank higher in search engines.
Finally, you want to go to PageSpeed Insights, test your speed and get further tips on how to improve it.
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2- Ensure your website is mobile-friendly
As mobile devices become more and more popular, it's important to make sure that your website is mobile-friendly. There are a few things you can do to ensure that your website is mobile-friendly:
- Use a responsive design: This means that your website will automatically adjust to fit the screen size of the device it's being viewed on.
- Use large, easy-to-tap buttons: Mobile devices have small screens, so it's important to make sure that your buttons are large enough to be easily tapped.
- Use clear and concise text: Again, because of the small screen size, it's important to use clear and concise text that can be easily read on a mobile device.
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3- Remove dead links
You know that one of the most important things you can do to maintain and improve your website's SEO is to regularly check for and remove any dead links. Not only do dead links make for a bad user experience, but they can also hurt your website's search engine rankings.
So how do you find and remove dead links from your website? There are a few different methods you can use:
1. Use a dead link checker tool. There are a number of free and paid tools available that will scan your website for dead links and broken pages. Once the scan is complete, you'll be given a list of all the dead links on your site so you can quickly and easily remove them.
2. Check your website's logs. Your website's server logs will contain information on all the visitors to your site, including any 404 errors they encounter. You can use this information to identify any dead links on your site and fix them accordingly.
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Example:
1. Go to deadlinkchecker, enter your website.
2. Click on Check and let the tool do its job.
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| remove dead links |
3. Finally, remove and change every dead link you have.
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4- Increase website security
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A website that is technically optimized is secure. Making your website secure for users to ensure their privacy has become an essential demand in the modern online environment. There are numerous things you can do to make your website secure, but adopting HTTPS is one of the most important ones.
HTTPS ensures that no one may intermediate on the information transferred between the user and the website. As a result, when users log in to your website, their credentials are secure. An SSL certificate is required in order to enable HTTPS on your website. Google made HTTPS a ranking factor because it understands the value of security and prefers secure websites to their unsafe counterparts.
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Chapter 3: Make your technical SEO stronger
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| make your technical seo stronger |
1- Add Structured data
Structured data is a code that you can add to your website to help search engines understand your content better. It can be used to improve your search engine rankings and get your website listed in rich snippets.
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Adding structured data to your website can be a great way to improve your site's SEO and make your site more visible to search engines. Structured data is a standardized format for representing data on the web, and can be used to mark up pages with information about products, businesses, reviews, people, events, and more.
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How to add structured data?
There are a few different ways to add structured data to your website. One way is to use the structured data markup tool from Google. This tool allows you to add structured data to your website without having to edit your site's code.
Another way to add structured data to your website is to use a plugin or extension for your content management system (CMS). For example, if you're using WordPress, there are plugins that will allow you to add structured data to your posts and pages.
Once you've added structured data to your website, you can test your site to make sure that the structured data is being interpreted correctly by search engines.
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Add structured data with me:
Go to Structured Data Markup Tool
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| schema 1 |
I'm going to select articles, I'll put my article's link and click Start Tagging.
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| schema 2 |
This is how it should look
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| schema 3 |
Click on the title of the article and put as a Name tag
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| schema 4 |
Continue filling in the tags
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| schema 5 |
Now after filling all the tags click on Create HTML
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| schema 6 |
Ta Da! Now your Structured Data is ready.
Copy your HTML and paste it in your source code.
Finally, test your Structured data in Rich Results Test
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2- Submit XML Sitemap
An XML sitemap is simply a list of all the pages on your website. It provides search engines with a map of your website. You can use it to ensure that no crucial content on your website is missed by search engines. The latest edited date and the number of photos for each page are included in the XML sitemap, which is frequently organized into posts, pages, tags, or other custom post types.
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How to add a sitemap?
1- Go to Google search console
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| sitemap 1 |
2- Go to Sitemaps
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| sitemap 2 |
3- Type in: https://www.Your-Site.com/sitemap.xml
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| sitemap3 |
Congratulations, now you've submitted your sitemap successfully.
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3- Use hreflang for international websites
If you're targeting an international audience with your website, you'll want to make sure you're using the hreflang attribute to specify the language and country code for each page. This will help ensure that your website is properly indexed by search engines and that users in different countries are able to see the correct version of your site.
The hreflang attribute is placed in the <head> section of your HTML code and looks like this:
<link rel="alternate" hreflang="en" href="http://example.com/en/" />
<link rel="alternate" hreflang="es" href="http://example.com/es/" />
Each hreflang value corresponds to a different language and country code. For example, "en" stands for English and "es" for Spanish and so on.
For more info check this guide: Hreflang Ultimate Guide - SEOptimer
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6- Conclusion
In this guide, we explained technical SEO definition and revealed technical SEO best practices.
Technical SEO is an indispensable part of any website's success. It's about preparing your site and making it easy for search engines to understand, crawl, and index your content.
Technical SEO aspects include organizing your site's structure, improving the user experience for all devices, and submitting certain things that facilitate indexability like sitemaps and structured data.
I hope you found this guide helpful. If you have any questions, don't hesitate to ask in the comments section below. Subscribe to my list to get notified in your inbox when I update my content.
Want more information? Check out this amazing, well-detailed Step by step guide to SEO
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